PHASE 1

The Audit

Get the roadmap first. Build second.

Free audits are sales pitches designed to sell you implementation. Our Audit is a product—a comprehensive operational intelligence engagement that you own, whether you hire us or not.

$8K-$15K AUD1-3 WeeksYou Own Everything
Why Pay for Diagnosis?

Because free audits are worthless.

What you get with free audits

  • Lightweight discovery (2-3 calls, maybe a survey)
  • Obvious problems identified
  • $200K implementation proposed
  • 40-slide PDF with vague recommendations
  • No technical detail
  • Can't build from it
  • Designed to create dependency

What you get with Flowtion

  • Reality Map — Visual trace of actual workflows
  • ROI Matrix — Calculated hours saved, ranked by impact
  • Implementation Playbook — Technical specs, vendor recommendations, roadmap

This isn't a sales pitch. It's operational intelligence you own.

We charge $8,000-$15,000 because the deliverable has value regardless of what happens next.

The Deliverables

What you actually get.

Three core deliverables. One technical appendix. Complete operational clarity.

01

Reality Map

A visual trace of your current operations—workflows, data flows, system integrations, handoffs, bottlenecks.

  • Process Flow Diagrams
  • System Architecture Map
  • Data Flow Visualization
  • Bottleneck Identification
02

ROI Matrix

Calculated hours saved for each opportunity, ranked by implementation complexity and business impact.

  • Hours Saved (Annualized)
  • Implementation Effort
  • ROI Ranking
  • Risk Assessment
03

Implementation Playbook

Your Now/Next/Later roadmap with technical requirements, estimated timelines, and success criteria.

  • Phase 1 Now
  • Phase 2 Next
  • Phase 3 Later
  • Technical Specifications
  • Vendor Recommendations
Included

Technical Appendix

Detailed specs for technical teams. API endpoints, data schemas, integration architecture, compliance notes.

Pricing

Choose your depth.

All tiers include Reality Map, ROI Matrix, and Implementation Playbook. Depth and scope vary.

Lite
$8,000 AUD
  • Duration1 week
  • Best ForSingle team
  • Stakeholder Interviews3-5 people
  • Workflows Analyzed1-2 workflows
  • Deliverables
  • Reality MapLightweight
  • ROI MatrixTop 5 opportunities
  • Implementation PlaybookBasic roadmap
  • Advanced Features
  • Technical Appendix
  • Compliance Assessment
  • Vendor Evaluation
  • Readout Duration30 minutes
Recommended
Core
$12,000 AUD
  • Duration2 weeks
  • Best ForMulti-team
  • Stakeholder Interviews6-10 people
  • Workflows Analyzed3-5 workflows
  • Deliverables
  • Reality MapComprehensive
  • ROI MatrixFull ranking
  • Implementation PlaybookNow/Next/Later
  • Advanced Features
  • Technical Appendix
  • Compliance Assessment
  • Vendor Evaluation
  • Readout Duration60 minutes
Plus
Complete Package
$15,000 AUD
  • Duration2-3 weeks
  • Best ForComplex ops
  • Stakeholder Interviews10-15 people
  • Workflows Analyzed5-8 workflows
  • Deliverables
  • Reality MapComprehensive + Technical
  • ROI MatrixFull ranking + Risk assessment
  • Implementation PlaybookNow/Next/Later + Technical specs
  • Advanced Features
  • Technical Appendix
  • Compliance Assessment
  • Vendor Evaluation
  • Readout Duration90 minutes
The Process

How the Audit works.

A transparent, week-by-week breakdown.

01Week 0
Start
Scoping Call
Duration: 30 minutes

We discuss what you're trying to achieve, identify which tier fits, and confirm scope.

Proposal sent within 24 hours
02Week 0-1
Kickoff & Access
Duration: 1-2 days

Contract signed, access provisioned to systems, stakeholder interviews scheduled.

Audit begins
03Week 1-2
Discovery & Mapping
Duration: 1-2 weeks

Stakeholder interviews, system walkthroughs, workflow mapping, bottleneck identification.

Raw findings compiled
04Week 2-3
Analysis & Documentation
Duration: 3-5 days

ROI calculations, opportunity ranking, roadmap development, deliverable creation.

Deliverables finalized
05Week 3
Complete
Readout & Handoff
Duration: 30-90 minutes

Walk through findings, answer questions, discuss next steps.

You own the roadmap
After The Audit

What happens after the Audit?

Four options. All valid. Your choice.

60% of clients
Most Common Path

Proceed to Build with Flowtion

We implement the roadmap. Milestone-based pricing. You pay for working systems.

Learn about the Build phase
Other paths

Build Internally

Use the deliverables to brief your internal team. You own everything.

Common for companies with strong technical teams

Hire Someone Else

Take the specs to another vendor. No hard feelings.

The playbook is designed to be vendor-agnostic

Pause and Revisit

Timing not right? The roadmap doesn't expire.

Some clients return 6-12 months later

Whichever path you choose, the audit deliverables are yours. No lock-in. No dependencies.

The Logic

Why paid audits work better.

It Filters Tire-Kickers

01
Problem

Free audits attract browsers. 90% never proceed.

Solution

Paid audits attract decision-makers. 60% proceed to Build.

It Eliminates Our Sales Bias

02
Problem

Free audits incentivize us to oversell.

Solution

Paid audits mean honest recommendations (even 'do nothing').

It Forces Real Work

03
Problem

Free audits are 2-3 calls and a template.

Solution

Paid audits are 40-80 hours of actual work.

It Creates Accountability

04
Problem

Free audit = you're a prospect, adversarial relationship.

Solution

Paid audit = you're a client, collaborative relationship.

The Risk

What happens when you skip the Audit?

Most AI projects fail. Not because the technology doesn't work—but because businesses build the wrong things.

Failed AI projects typically cost
$50K - $200K
vs
The Audit costs
$8K - $15K

That's 5-10% of what failure costs.

It's not an expense. It's insurance.

Real examples

"We automated our invoice process"

But the process was inefficient to begin with. Now it's just faster inefficiency.

$50K wasted

"We built an AI agent for lead scoring"

But the real problem was unclear ICP and bad lead sources.

$75K wasted

"We integrated CRM with billing"

But didn't account for refunds, upgrades, prorated invoicing. Integration breaks constantly.

$30K to fix

"We rolled out new CRM workflows"

But didn't train the team. Everyone builds workarounds.

$100K investment unused
Qualification

Is the Audit right for you?

The Audit is for you if:

  • 01
    $2M-$25M annual revenueEnough complexity to benefit, small enough to move fast
  • 02
    20-200 employeesMultiple teams, handoffs between departments
  • 03
    Established processesWorkflows are stable (even if inefficient)
  • 04
    Willing to grant accessCan provide read-only system access for diagnosis
  • 05
    Leadership buy-inDecision-makers understand this is a serious engagement
  • 06
    Australian-basedWe understand local compliance, business culture, timezone

The Audit is NOT for you if:

  • 01
    Pre-$2M revenueProcesses too unstable, priorities change too fast
  • 02
    Constantly pivotingIf workflows change weekly, diagnosis is premature
  • 03
    Shopping aroundIf you're collecting free quotes to negotiate price, we're not a fit
  • 04
    Want quick fixesThe Audit takes 2-3 weeks. If you need something tomorrow, hire differently.
  • 05
    Unwilling to grant accessCan't diagnose what we can't see
  • 06
    No budget for implementationAudit creates a roadmap. If you can't build from it, diagnosis is pointless.

If you checked most boxes on the left, we should talk.

Ready to map reality?

Audit FAQs

Answers to the most common questions about the Audit.

We don’t recommend it. Skipping diagnosis means betting on assumptions. The Audit exists to remove risk before any build starts.

Yes. We don’t resell platforms or take commissions. Recommendations are based on fit, not incentives.

That’s exactly why we offer tiered scopes. We’ll recommend the level of depth needed, or extend the timeline if required.

We need access to the systems and people responsible for the workflows you want improved. We’ll scope this clearly during the kickoff.

Most audits complete in 1–3 weeks depending on tier and access. You’ll receive deliverables at the end of the readout.

We welcome pushback. The goal is clarity. If something doesn’t align with your constraints, we adjust the roadmap accordingly.

We can’t offer refunds once work begins, but we’re clear on scope up front and keep you involved throughout.

No. You can take the deliverables and decide when or how you want to proceed.

Still have questions?

Start with an AuditBook a Scoping Call