Who We Are
Operators who got sick of consultants selling slide decks.
We built Flowtion because Australian businesses deserve better than 6-month diagnostics, 200-slide presentations, and strategies that never get implemented.
We're here to map reality, build systems that work, and help you win the next decade.
Help Australian businesses become AI-native without the bullshit.
The market is full of expensive consultancies that take 6 months to diagnose and offshore dev shops that build fast but break faster. Australian businesses deserve better: fast diagnosis, honest pricing, and systems that actually work.
What we believe.
These aren't marketing slogans. These are operational principles we follow on every engagement.
Diagnosis Before Prescription
You can't fix what you don't understand. Every engagement starts with an Audit—we quantify problems before proposing solutions.
Outcome-Based, Not Hour-Based
You don't care how long it takes. You care if it works. Milestone-based pricing means you pay for working systems, not effort.
Tool-Agnostic, No Commissions
We recommend what works for your business, not what pays us referral fees. Zero vendor commissions. Honest tool comparisons.
Build Capacity, Not Dependency
Our job is to make you capable, not dependent on us. You own all deliverables. We train your team to maintain what we build. Partnership is month-to-month—cancel anytime.
Why we're Australia-first.
We could be "global from day one." We're not. Geographic focus creates competitive advantage. We understand local context that offshore consultancies miss:
Compliance
- Privacy Act (not just GDPR copy-paste)
- Industry-specific regulations (APRA for finance, AHPRA for healthcare)
- Australian data residency requirements
Tools
- Xero (not QuickBooks) for accounting
- MYOB (not Sage) for SMB finance
- AU-specific SaaS landscape
Business Culture
- Smaller markets (know your competitors personally)
- Relationship-driven sales (less transactional than US)
- Tall poppy syndrome (humble positioning > aggressive hype)
Timezone
- Real-time communication during AU business hours
- On-site visits possible (Brisbane → Sydney/Melbourne same day)
- No 3am calls with offshore teams
APAC Expansion Path
Brisbane → Sydney → Melbourne
Similar market, shared tools
Singapore, HK for finance hubs
Why this order: Master one market deeply before expanding. Build case studies, refine methodology, establish category leadership. Then replicate.
How we operate.
These aren't wall posters. These are daily operating principles.
Honest Over Polished
We'll tell you if you're not ready for an Audit (even if we lose the sale). We publish real metrics (including failures). We admit when we don't know something.
Unprofessional. We're honest AND competent.
Speed Over Perfection
Ship working systems fast, iterate based on feedback. 80/20 rule (deliver 80% of value in 20% of time). Bias toward action (build, test, learn, repeat).
Sloppy. We build quality systems quickly, not broken systems fast.
Ownership Over Delegation
Small team, high accountability (no hiding behind hierarchy). If you're on the engagement, you own the outcome. We don't "manage" junior teams—we do the work.
Burnout. We scope realistically and say no to overcommitment.
Learning Over Knowing
AI landscape changes weekly (we stay current). Client contexts are unique (we don't template solutions). Feedback is data (we adjust based on what works).
Inexperience. We know our craft deeply AND stay humble.
Ready to work with us?
Start with a 30-minute scoping call. We'll discuss what you're building, where you're stuck, and whether an Audit makes sense.
No sales pitch. Just honest conversation about whether we're a fit.
Who we work with: $2M-$25M revenue businesses with 20-200 employees. If that's not you yet, we'll tell you what to fix first.